The Brand decided that it could do more for increasing Domestic Violence Awareness around the country. It started with release of The Will To Live: Finding The Strength Within To Survive which is a nonfiction book that not only serves as a testimony but also celebrations the survivorship of women and men who have overcome being victims of domestic violence.

During Domestic Violence Awareness Month October of 2019, JoyL was created. It not only provides an ultimate beauty experience but also provides an opportunity to increase domestic violence awareness through its packaging and outreach to customers. Ten percent of every sale is donated back to a domestic violence shelter which supports female victims. Each year a different non profit will be selected to receive donations.